A new, simple, green method for the synthesis of Au nanowires (average diameter 8 nm and several micrometers in length) using Au seeds prepared from bael gum (BG) is reported. The nanowires are characterized using UV-visible absorption spectroscopy, powder X-ray diffraction, transmission electron microscopy (TEM), and high-resolution-TEM. It is observed that the rate of the reduction process might be the decisive factor for the shape selectivity, as evident from the formation of nanowires at a particular concentration of seeds and NaOH. The polysaccharide present in BG is the active ingredient for the synthesis of Au nanowires, while the small molecules present in BG, when used alone, did not result in nanowire formation. The TEM images of the precursor to the Au nanowires suggested that new, nucleated particles align in a linear manner and fuse with one another, resulting in the nanowire. The linear fusion of the newly nucleated particles could be due to the lack of adequate protecting agent and the presence of Au complex adsorbed to the surface. The electrochemical activity of the nanowires for oxygen reduction reaction (ORR) is assessed and compared with that of nanotriangles and spherical nanoparticles of Au. The performance of Au nanowire is better than Au-nanomaterials (heat-treated as well as non-heat-treated), Au seeds, and clusters. The better efficiency of the nanowires when compared to that of the other reported catalysts is attributed to the presence of active (100) facets with numerous corners, edges, and surface defects. © 2017 American Chemical Society.