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A customer‐focus methodology for the manufacture of ready‐to‐assemble products
Ready‐to‐assemble products such as exercise bicycles and furniture have successfully been marketed to customers as a low‐cost alternative to fully assembled ones. Due to the difficulty of assembling the newer and complex products that are currently in demand, recent surveys suggest that a low‐cost strategy alone is inadequate to satisfy, let alone exceed, customer expectations. Research has shown that assembly time could be reduced if parts are grouped appropriately. Providing a grouping methodology for simplifying the assembly process for customers, without hampering the low‐cost manufacturing objective, is the aim of the research. Methodology, which is easy to implement on a computer, is significant due to the practicality of the problem in a fast‐growing industry.
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Journal | International Journal of Operations and Production Management |
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Publisher | Emerald Publishing Limited |
ISSN | 0144-3577 |
Open Access | No |