The Swarnajayanti Gram Swarozgar Yojana was launched as an integrated programme for self-employment of the rural poor. Being a targeted anti-poverty intervention, the SGSY prescribes quotas for women (40%) among the eligible poor and also mandates that 50% of self-help groups formed in an administrative block under the scheme be women's SHGS. This essay, through the prism of the SGSY scheme, attempts to understand how policy seeks to "mainstream" rural women from low-income households into market-oriented economic activities that seemingly facilitate a linear movement out of poverty. It examines how women themselves perceive the SGSY policy and the entrepreneurial identities it proposes they assume, and how selected women swarozgaris strive to engineer a fit between the imperatives of policy and their divergent life circumstances.