This paper presents a new method of improving the ultrasonic signal amplitude from a meander line EMAT by using soft magnetic alloy ribbon (Fe 60Ni10V10B20) as a magnetic flux concentrator (MFC). The flux concentrator is a thin soft amorphous magnetic material (Fe60Ni10V10B20) which is very sensitive to a small flux change. The MFC is used with the EMAT to improve the signal amplitude and it was observed that the peak signal amplitude increases by a factor of two compared to the signal without MFC. Two dimensional numerical models have been developed for the EMAT with MFC to quantify the improvement of the received signal amplitudes. Model calculations and experiments have been carried out for a wide range of ultrasonic frequencies (500 kHz-1 MHz) in different materials. © 2011 Elsevier B.V. All rights reserved.