The paper explores the processes of gendered identity formation and subjectification in a Latin Catholic Christian artisanal fisher community in Kerala (South India) in the throes of capitalist modernization and the associated transformation of workspaces and work cultures. Macro-changes in fishing and fish marketing in Kerala have forced women fish vendors to travel greater distances and spend long hours away from their homes and communities. In these changed circumstances, this paper examines how local communities exercise social control over women fish workers and the forms of self and peer monitoring and regulation the women fashion in response to the surveillance of their personal and work lives. Women responded to the relentless policing of their lives by generating discourses of ‘good’ and ‘bad’ (vending) women that may be regarded as processes of self and other identity formation that divided women from each other. This ethnographic study primarily uses qualitative research tools.