Varisha Rehman
Associate Professor
+91-4422574572 (Work)
Publications - 8Publications - 8
Publications - 8Personal profile
Research Interests
- Food Marketing
- Advertising and Branding
- Brand Crisis
- Bottom of the Pyramid Market
Experience
- Currently working as Assistant Professor (September 2013) in Department of Management Studies (DoMS), IIT –Madras.
- Worked as Assistant Professor (Marketing October, 2012 – September 2013) at Galgotias University
Publications (8)View all
ArticlesRole of unfamiliarity and information on consumers’ willingness to try new healthy foods2021 | Elsevier Ltd
ArticlesMaterialism, television and social media – analysis of the transformation of post-colonial Indian market2019 | Emerald Group Publishing Ltd.
JournalDrivers to Nurturance: Application and Extension of FWB in India2017 | Taylor and Francis Online
