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8 Publications
7 Journals
Varisha Rehman
Associate Professor
Department of Management Studies
varisha@iitm.ac.in (Work)
+91-4422574572 (Work)
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Publications - 8
Overview
Publications (8)
Personal profile
Research Interests
Food Marketing
Advertising and Branding
Brand Crisis
Bottom of the Pyramid Market
Experience
Currently working as Assistant Professor (September 2013) in Department of Management Studies (DoMS), IIT –Madras.
Worked as Assistant Professor (Marketing October, 2012 – September 2013) at Galgotias University
External profile links:
Scopus
,
SciSpace
,
Orcid
,
University website
Publications (8)
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Articles
Role of unfamiliarity and information on consumers’ willingness to try new healthy foods
Varisha Rehman
,
Manohar S.
and
Sivakumaran B.
2021 | Elsevier Ltd
Articles
Attitudinal change in children: An insight from three decade of advertising campaigns in India
Varisha Rehman
2019 | Routledge
Articles
Materialism, television and social media – analysis of the transformation of post-colonial Indian market
Karthik Selvanayagam
and
Varisha Rehman
2019 | Emerald Group Publishing Ltd.
Articles
Brand resurrection in an emerging economy
Varisha Rehman
2019 | Routledge
Journal
Drivers to Nurturance: Application and Extension of FWB in India
Varisha Rehman
and
Manohar Sujatha
2017 | Taylor and Francis Online
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