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8 Publications
8 Journals
Upendra Kumar Maurya
Assistant Professor
Department of Management Studies
upendra@iitm.ac.in (Work)
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Publications - 8
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Publications (8)
Publications (8)
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Articles
Experiencing the real village–a netnographic examination of perceived authenticity in rural tourism consumption
J.H. Jyotsna
and
Upendra Kumar Maurya
2019 | Routledge
Articles
Open Access
Customer participation and service outcomes: mediating role of task-related affective well-being
Upendra Kumar Maurya
2019 | Emerald Group Publishing Ltd.
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Book Chapter
Corporate social responsibility and corporate image resurrection: Cases of mining firms in Odisha
S. Sindhi
,
M. Padhi
and
Upendra Kumar Maurya
2018 | Springer Singapore
Articles
An empirical examination of the dimensions, antecedents, and consequences of corporate reputation
Upendra Kumar Maurya
,
S.P. Kumar
and
P. Mishra
2017 | Serials Publications
Book Chapter
Managing customer knowledge in service economy: Proposing a conceptual model of CKM for services
S.C. Pandey
,
M.K. Shukla
and
Upendra Kumar Maurya
2015 | IGI Global
Articles
Corporate identity, customer orientation and performance of SMEs: Exploring the linkages
Upendra Kumar Maurya
,
P. Mishra
,
...
,
N. Kumar
(4 authors)
2015 | Elsevier Ltd
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Book Chapter
Analyzing capacity development approaches in CSR implementation and their societal impact: A case study of ITC’s E-Choupal
S. Sindhi
,
Upendra Kumar Maurya
and
M.K. Shukla
2014 | Springer India
Book Chapter
Managing customer knowledge in service economy: Proposing a conceptual model of CKM for services
S.C. Pandey
,
M.K. Shukla
and
Upendra Kumar Maurya
2014 | IGI Global
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