This essay examines Kishwar Desai's Origins of Love (2012) in order to foreground how the novel is complexly reflective of the biomedical technologies strategically deployed by medical practitioners and prospective parents for the purpose of reinforcing caste-based bionormative notion of family that artificial reproductive technology is assumed to have problematised. The essay also demonstrates how the use of bioenhancement facilities has led to the revival of neoliberal eugenics enmeshed with state-led biopolitics. The essay draws on the concept of renaturalisation discussed by Tamar Sharon in order to examine how the schizophrenic or deterritorialising potential of reproductive technology is reconfigured and domesticated by the medicolegal practitioners in order to reterritorialise the normative structures of kinship and family formation within a capitalist consumerist culture. © Author(s) (or their employer(s)) 2020. No commercial re-use. See rights and permissions. Published by BMJ.