The magnetoelectric effect in Ho 0.9Dy 0.1MnO 3 is found 31 times stronger than HoMnO 3 which could be due to strong lattice frustration arises out of the structural distortion on doping. The T N observed from magnetic measurement reveals a double peak corresponding to the in-plane and inter-planar ordering leading to assignment of Γ 4 structure. The antiferromagnetic transition at T N indeed drives dielectric transition mediated by the lattice strain whereas at the T SR, lattice strain drives the spin reorientation of Mn 3+. In contrary to the long held belief, the magnetic structure changes from Γ 4 to Γ 1 at T SR instead of Γ 4 to Γ 3. © 2012 American Institute of Physics.