We analyze some phenomenological implications of the most general semiholographic models for non-Fermi liquids that have emerged with inputs from the holographic correspondence. We find generalizations of Landau-Silin equations with few parameters governing thermodynamics, low-energy response, and collective excitations. We show that even when there is a Fermi surface with well-defined quasiparticle excitations, the collective excitations can behave very differently from Landau's theory. © 2013 American Physical Society.