In the present work, heat transfer measurements are reported in a 100mm square, 5.5 m tall, cold CFB. The test section is a 19 mm OD electrically heated heat transfer tube, 4.64 m tall (covering more than 80% of the CFB height), sandwiched between two equally tall dummy tubes of 19mm OD, thus simulating a water wall geometry, forming one wall of the CFB. Narrow cut sand particles of mean diameters 156, 256, and 362 micrometers, and a wide cut sample of mean diameter 265 micrometer were used as the bed material. The superficial gas velocity ranged from 4.2 to 8.2 m/s, and the solids recycle flux varied from 17 to 110 kg/m2s. Local heat transfer coefficient at the simulated water wall varies, as expected from a low value at the top of the riser to a high value at the bottom, with an interesting increasing and decreasing trend in between. The average heat transfer coefficients were compared with those available in open literature. Correlations for average heat transfer coefficient are presented, both in terms of an average suspension density and also in terms of important nondimensional numbers, namely, Froude number, relative solids flux and velocity ratio. Comparisons are also made with predictions of relevant heat transfer models. Based on the present fifty-five experimental data points, the following correlation was presented with a correlation coefficient of 0.862 and maximum error is ±15 %.