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Experiencing the real village–a netnographic examination of perceived authenticity in rural tourism consumption
J.H. Jyotsna,
Published in Routledge
Volume: 24
Issue: 8
Pages: 750 - 762
There is an upsurge of research interest regarding authenticity in contemporary tourism consumption as modern tourists have been found to prefer involve in real backstage experiences to participating in pseudo-events and mass congregations. This paper presents a netnographic analysis of tourists’ reviews on village destinations and explores how authenticity is experienced by tourists in a village setting and the indicators pertaining to it. Trip Advisor reviews of three Indian villages were downloaded and analysed. Findings reveal that tourists consider authenticity as a critical factor in rural village experience. The indicators of rural authentic experience and their implications are also highlighted. © 2019, © 2019 Asia Pacific Tourism Association.
About the journal
JournalAsia Pacific Journal of Tourism Research