We report on the experimentally observed electrical conductivity enhancement in polyaniline/poly (vinyl alcohol) blend films under uniaxial tensile loading. Polyaniline (PANI) is an intrinsically conducting polymer, which does not form stretchable free-standing films easily and hence its electromechanical characterization is a challenge. Blending of PANI with other insulating polymers is a good choice to overcome the processability problem. We report the electromechanical response of solution blended and HCl doped PANI/PVA blends subjected to uniaxial, static, dynamic and time-dependent tensile loading. The demonstrated viscoelastic and morphological contributions of the component polymers to the electrical conductivity behavior in these blends could lead to interesting applications in strain sensors and flexible electronics. The reversibility of the electromechanical response under dynamic strain is found to increase in blends with higher PANI content. Time-dependent conductivity studies during mechanical stress relaxation reveal that variations in the micro-domain ordering and the relative relaxation rate of the individual polymer phases can give rise to interesting electrical conductivity changes in PANI blends. From morphological and electrical conductivity studies, we show that PANI undergoes primary and secondary agglomeration behavior in these blends that contributes to the changes in conductivity behavior during the deformation. A 3D variable range hopping (VRH) process, which uses a deformable core and shell concept based on blend morphology analysis, is used to explain the experimentally observed electromechanical behavior. © 2014 IOP Publishing Ltd.