Semiholographic models of non-Fermi liquids have been shown to have generically stable generalized quasiparticles on the Fermi surface. Although these excitations are broad and exhibit particle-hole asymmetry, they were argued to be stable from interactions at the Fermi surface. In this work, we use this observation to compute the density response and collective behaviour in these systems. Compared to the Fermi liquid case, we find that the boundaries of the particle-hole continuum are blurred by incoherent contributions. However, there is a region inside this continuum, that we call inner core, within which salient features of the Fermi liquid case are preserved. A particularly striking prediction of our work is that these systems support a plasmonic collective excitation which is well-defined at large momenta, has an approximately linear dispersion relation and is located in the low-energy tail of the particle-hole continuum. Furthermore, the dynamic screening potential shows deep attractive regions as a function of the distance at higher frequencies which might lead to long-lived pair formation depending on the behavior of the pair susceptibility. We also find that Friedel oscillations are present in these systems but are highly suppressed. © 2017 authors. Published by the American Physical Society. Published by the American Physical Society under the terms of the »https://creativecommons.org/licenses/by/4.0/» Creative Commons Attribution 4.0 International license. Further distribution of this work must maintain attribution to the author(s) and the published article's title, journal citation, and DOI.