Dansyl moiety attached to the core of Newkome-type dendrimers shows a bathochromic shift of the fluorescence emission spectrum with increase in dendrimer generation. However the ET(30) plots in different solvents show a decrease in slope with increasing generation. This has been explained in terms of modification of transition energies and progressive shielding of the fluorophore with increasing generation. © 2006 Elsevier Ltd. All rights reserved.