The current study evaluates the performance of the designed novel electrolytic reactor with rotating bipolar multiple disc electrode (RBDE) in the electrocoagulation flotation (EC-F) process and a pulsed plasma reactor for the removal of toxic textile dyes. Two different classes of dyes, Methyl Orange (MO), an azo group of dye, and Reactive Blue 19 (RB19), a reactive group of dye, were selected. Efficient removal of both the dyes at a faster rate was obtained with the designed RBDE reactor compared to the EC-F process with static electrodes. RB19 and MO were completely decolourized (100%) within 2 min of electrolysis time with rotating and 6 min with static (nonrotating) electrodes, respectively. Similarly, the maximum chemical oxygen demand removal of 86.4% and 93.2% was obtained for RB19 and MO, respectively, with the rotating electrode EC-F process. On the other hand, complete decolourization was obtained in 10 min and 12 min of pulsed corona discharge for MO (50 mg/L) and RB19 (50 mg/L), respectively. The comparison studies of RBDE and pulsed power plasma reactor (PPT) showed that MO removal was faster than RB19 removal in both RBDE EC-F and PPT processes. Relatively long treatment time was needed for RB19 compared to MO due to its complexity of structure and high solubility. RB19 and MO were completely degraded through pulsed corona discharge without any sludge production. The results show that the designed RBDE reactor performed much better than existing conventional electrocoagulation reactors. The RBDE reactor can be used as a pre-Treatment unit for industrial wastewater, which can improve the treatment efficiency and reduces the energy consumption. Plasma technology showed complete degradation of pollutant without sludge production. The formation of a wide variety of reactive oxygen species during corona discharge helps in degrading the pollutants. Plasma technology can be used as a secondary treatment system along with the RBDE as pre-Treatment process for complex industrial wastewaters. This will improve the quality of treated effluent and reduce the overall cost of treatment. © 2020 IWA Publishing. All rights reserved.